![]() This makes it that much more likely that they will say yes! You can also include other forms of social proof to establish yourself as a credible business. This free business proposal template showcases the company’s accolades, client testimonials, relevant case studies, and industry awards. It creates an opportunity for you to point out a problem your prospect might not be aware they had in the first place.It shows the prospect you have done your homework instead of sending a generic pitch.And you have that solution.Ī well-defined problem statement does two things: They will want to find a solution to the problem. This develops a sense of urgency in your prospect. Your goal is to outline the problem statement as clearly as possible. ![]() The point of writing a business proposal is to solve a buyer’s problem. Return to business proposal content sections The problem statement Pro Tip: Try to write an executive summary such that, even if your prospective client doesn’t read the entire proposal (with a good executive summary, they most likely will), they should have a clear idea about what your company does and how you can help them. It also gives your buyer a reason to continue reading your proposal. This sets the right tone for the rest of your proposal. You want to keep your executive summary concise and clear from the get-go. Take note of how precise this business proposal example is. ![]()
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